Staar Surgical
Driving awareness of EVO ICL - Bringing innovative eye surgery to the consumer
Social Media
The EVO ICL campaign launched in late 2024 with a robust multi-channel social media approach designed to captivate and inform audiences across the UK. Fabulatte developed an immersive collection of social media assets aligned with the campaign’s strategic goals, enabling consumers to engage with the content and learn more about the EVO ICL procedure.
This social-first launch covered all major social media platforms, supplemented by a highly targeted pay-per-click (PPC) campaign to amplify the campaign’s reach and support its organic message. This dual approach ensured that STAAR Surgical’s messaging reached a wide audience, effectively driving awareness and interest in the EVO ICL lens as a transformative vision correction option.
Canary Wharf Out-of-Home (OOH) Campaign
As part of the EVO ICL campaign’s launch phase, Fabulatte developed a targeted Out-of-Home (OOH) initiative in Canary Wharf to generate impactful engagement and drive awareness among a key demographic. This strategic placement aimed to reach a high-traffic, motivated audience in one of London’s most prominent commercial areas, reinforcing STAAR Surgical’s message with maximum visibility.
Fabulatte handled every stage of the OOH campaign, from media booking and management to creative design, ensuring a seamless execution. This enabled STAAR Surgical to deliver a compelling and visually engaging message about the EVO ICL lens, capturing the attention of potential consumers with a powerful presence in a high-impact location.
Point of Sales Material
To maximize the impact of the EVO ICL campaign in key regions across the UK, where STAAR Surgical clinics operate, Fabulatte developed a comprehensive suite of Point of Sale (POS) materials. These materials were designed to support clinics in conveying the campaign’s key messages and educating patients on the benefits of the EVO ICL lens.
The POS suite included essential patient-focused materials, such as a detailed campaign brochure, countertop displays, and campaign postcards featuring messages from Lucy Bronze. Each piece was crafted to reinforce the campaign’s core messages and engage patients at the clinic level.
Additionally, a full suite of social media assets was created, enabling partner clinics to extend the campaign’s reach across digital platforms. This alignment with the national campaign ensures that the message of EVO ICL’s life-changing benefits reaches a broader audience, both in person and online.
The Power of Multi Media
Leveraging the latest in multi-media channels, Fabulatte crafted an integrated and emotive campaign for STAAR Surgical, spanning Digital Out-of-Home (DOOH), Display Advertising, and Digital Radio. This comprehensive approach was executed through the HAWK network, ensuring precise targeting and delivering key messages to a highly relevant audience interested in vision correction solutions.
Fabulatte managed each aspect of the campaign, from radio scripting and production to the ideation and creation of impactful artwork, ensuring a cohesive and results-driven strategy.
By integrating these channels, the campaign effectively communicated the transformative benefits of the EVO ICL lens, driving strong engagement and measurable outcomes.