OCL Vision
Refocusing OCL Vision’s marketing efforts to drive measurable growth and engagement.
Strategy
Fabulatte collaborated closely with OCL Vision’s leadership team to redefine the strategic direction, focusing on business growth and enhancing their refractive surgery offering. This partnership resulted in a comprehensive marketing plan to strengthen OCL Vision’s brand presence and drive patient engagement. Key elements of the strategy centred on expanding market reach, optimising patient acquisition, and elevating the visibility of OCL Vision’s premier refractive surgery services.
Social Media
OCL Vision sought to refresh its social media strategy to strengthen its presence in the marketplace and leverage social platforms for business growth. Fabulatte developed an immersive and engaging social media plan to meet these goals that enables OCL Vision to communicate with its audience more effectively. This strategy focuses on creating compelling content that amplifies the brand’s voice and fosters deeper, more meaningful interactions with followers.
Paid Advertising (PPC)
In the highly competitive field of ophthalmology, reaching the right audience with precision is essential. Fabulatte developed a focused PPC campaign for OCL Vision to achieve this, strategically targeting high-value keywords and key service areas. This targeted approach allows OCL Vision to capture significant market share by connecting with prospective patients at the most impactful moments.
Out-Of-Home & Radio
The combination of impactful radio advertising and creative Out-of-Home (OOH) displays is essential for enhancing brand visibility and reaching a broad audience. Fabulatte leveraged these channels for OCL Vision, employing a strategic design process and innovative technology to create campaigns that capture attention and drive brand awareness. By crafting memorable, engaging messages that resonate in both audio and visual formats, Fabulatte’s OOH and radio efforts deliver measurable results and strengthen OCL Vision’s presence in the marketplace
Motion
Communicating the benefits of vision correction surgery requires a thoughtful, engaging approach. Fabulatte developed and executed high-quality photography and video content for OCL Vision, focusing on delivering clear, professional messaging that resonates with audiences. Each element was crafted to capture attention and convey the expertise and patient-focused care central to OCL Vision’s services, from scripting and production to directing.