O BY OLFACTO
Scenting to awaken your senses
Fabulatte were presented the challenge of taking an existing brand from a start-up to a true player in the market of luxury home and commercial scenting.
LUXURY BRANDING
CREATIVE
Branding for this scenting company involved crafting a unique and memorable identity that appealed to customers’ senses and emotions. It encompassed the creation of a distinct visual and olfactory brand language.
HIGH-END PACKAGING
CREATIVE
Luxury packaging goes beyond mere functionality; with O by Olfacto, we transformed the unboxing experience into a memorable, indulgent event.
Incorporating high-quality materials and sophisticated design elements to reflect the premium, sensory nature of the product inside, every aspect of the packaging needed to exude exclusivity and elegance. This enhanced the product’s perceived value and reinforced brand prestige to foster a deeper emotional connection with customers.
BRANDED COLLATERAL
CREATIVE
E-COMMERCE WEBSITE
DIGITAL
Redesigning, re-writing and re-building the e-commerce website was a strategic process aimed at enhancing user experience, boosting sales, and improving overall brand perception.
It involved updating the site’s visual aesthetics, streamlining navigation, and ensuring mobile responsiveness to meet modern consumers ‘online shopping expectations. Crucial for building customer trust and reducing cart abandonment, we optimised the checkout process and integrated robust security measures.
SOCIAL MEDIA
DIGITAL
Leveraging organic social media enabled us to create an immersive and engaging online presence that captured the brand’s essence. We showcased O By Olfacto’s unique scent profiles and sensory experiences through visually appealing posts, captivating stories, and interactive content.
PAID ADVERTISING
DIGITAL
With a strong brand profile, we leveraged the added benefits of pay-per-click (PPC) advertising on social media and Google Ads to increase brand awareness, drive traffic to the website, and ultimately increase sales.
PRINT MEDIA & COLLABORATIONS
MEDIA
It’s no surprise that a luxury scent appealed to the luxury market. This presented O by Olfacto with multiple media opportunities. These included PR in national newspapers, advertising in high-end sports and entertainment magazines, and collaborating with renowned brands, including Rosewood Hotel and The Savoy, for consumer events.