About us
Meet Your Team Extension
At Fabulatte, we don’t like to think of ourselves as an outside team coming into your business. We are a true extension of your team, and each of us uses our experience, knowledge and expertise to bring you along on your marketing journey.
If you are keen to find out a bit more about our team before you join us for a coffee, below is a perfect opportunity for that!
Each member of the Fabulatte team brings a unique set of skills and experience to the group and we are proud of the support and dedication we can offer to our clients.
Meet the team behind the ideas, strategies and creativity that fuel every Fabulatte project.
Louise Francis
Co-founder
Louise thrives in the fast-paced world where creativity, strategy, and tight deadlines collide. Since 2006, she’s built a reputation for leading multi-channel campaigns with flair – supporting global brands and ambitious SMEs alike. A natural at client and project management, Louise blends sharp creative thinking with data-driven insight and serious organisational firepower. With a passion for standout content and meaningful storytelling, she brings ideas to life, keeps projects on track, and helps brands connect with their audiences in ways that stick.
Justin Annett
Co-founder
With over 20 years’ experience in strategic marketing and campaign delivery, Justin has shaped impactful initiatives for some of the world’s leading healthcare brands across the UK and Europe. A creative and strategic thinker, he is passionate about helping businesses define and refine their marketing approach – challenging convention and pushing the boundaries of creativity and execution to deliver real results.
Niki Annett
Finance & Operations
Niki keeps the business running smoothly by handling all things finance with precision and dedication. She also puts up with more than her fair share of jokes and chaos from co-founder Justin (who just so happens to be her husband). A true office enthusiast, Niki genuinely loves her job and brings energy every day. When she’s not crunching numbers, she’s unwinding with her two great loves: cats and a well-earned glass of wine (or two)
Deepak Ravi
Designer
A former dancer turned graphic designer; Deepak brings a unique creative perspective shaped by eight years of design experience. Drawing on his background in movement, photography and animation, he crafts branding and visual design that tell powerful stories and evoke real emotion. Blending a passion for performance with the precision of graphic and motion design, Deepak delivers bold, expressive visuals that connect audiences to brands in fresh and memorable ways.
We’re a tight-knit crew of marketers, creators and strategists, working together to help your brand stand out, connect and grow.
Ben Edwards
Designer
A creative specialist with a background in technology, sport and health, Ben brings energy, precision and bold ideas to every campaign. A former ice hockey player turned designer, he pairs big-picture thinking with sharp attention to detail to deliver work that grabs attention and drives impact. Passionate about typography and never one to settle into a comfort zone, Ben thrives on creative challenges. Outside the studio, you’ll find him enjoying anything fast – on four wheels or in a glass.
Sameer Saeed
Social Media Manager
With 7 years of experience in social and digital media, Sameer is all about turning ideas into campaigns that connect and resonate. Whether it’s big-picture strategy or the nitty-gritty execution, he focuses on making brands feel real and relatable in a noisy online world.
Sameer loves crafting content that makes people stop scrolling and maybe even smile, because behind every campaign, there’s a human story. When he’s not brainstorming or tweaking copy, you’ll find him hunting for inspiration in the latest trends (and occasionally debating cricket!)
Reethika Ravi
Social Media Executive
Reethika creates scroll-stopping content and data-driven strategies that help brands grow and boost engagement across major platforms. With experience across lifestyle, healthcare and wellness sectors, she brings brand stories to life through creative campaigns and meaningful community building. From crafting Reels to writing captions that connect, she handles all things social – helping passionate founders and small businesses shine online and turn strategy into real results.
Versha Miyanger
Content Writer
With 27 years’ experience in the media sector, Versha is a seasoned copywriter, content manager and editor. She has led business-to-business publications across the dental, healthcare and pharmaceutical industries, excelling in both print and digital publishing. Known for creating engaging content and innovative features, Versha has a proven track record of growing readership and driving results. Detail-driven and highly adaptable, she works seamlessly with cross-functional teams to deliver content that supports business growth and builds lasting connections.
Emily Williams
Content Writer
With seven years’ experience in SEO content writing, technical SEO support and local SEO strategies, Emily helps brands get seen and stay seen online. Specialising in Google My Business profile optimisation and ongoing SEO content planning, she blends creative storytelling with smart search tactics to drive visibility, engagement and long-term growth. Whether building powerful content strategies or fine-tuning technical SEO foundations, Emily is passionate about helping businesses cut through the noise and connect with the audiences that matter.
Mark Francis
Google Ads Manager
With over 20 years of experience turning data into performance, Mark is a seasoned expert in driving measurable results. Having led Data Performance across education, local government, and marketing sectors, he now specialises in Google Ads strategy and optimisation. As the lead for all Google Ads initiatives, Mark combines analytical precision with strategic campaign management to deliver high-impact, ROI-driven advertising. His deep platform knowledge ensures clients connect with the right audiences, efficiently and effectively, to meet their business goals.
Dan Williams
SEO & Web Manager
With over 15 years’ experience in web development, web design and SEO, Dan specialises in building digital experiences that not only look great but perform brilliantly. Known for creating outstanding UI and UX, he connects seamless website flow with customer engagement to drive real business results. Combining technical expertise with strategic SEO know-how, Dan helps brands show up, stand out, and succeed online with powerful websites and search strategies that deliver measurable impact.
Ben Edwards
Media Buying Manager
Ben is a Media Planning & Buying specialist. His daily responsibilities include developing effective media strategies, negotiating rates, and ensuring smooth campaign execution to optimally reach target audiences.
Ben’s expertise is built on extensive IPA training, achieving MIPA status, and a qualification in TV planning, alongside a strong understanding of industry research tools and digital channels. He is keenly interested in the evolving media landscape, particularly the impact of AI.
Outside of work, Ben runs a Sunday League Football team, enjoys playing tennis and has a passion for travel.